/* We Big Ideas preview · SH Studios
   Built on Paul's own design language: Helvetica Neue bold, uppercase, tight tracking;
   the #0256fe brand scale; pill buttons; big rounded cards. */

@font-face {
  font-family: "Inter";
  src: url("../fonts/inter-latin.woff2") format("woff2");
  font-weight: 100 900;
  font-display: swap;
}
@font-face {
  font-family: "IBM Plex Mono";
  src: url("../fonts/ibmplexmono-latin.woff2") format("woff2");
  font-weight: 400 600;
  font-display: swap;
}

:root {
  --b50: #eff4ff;
  --b100: #dbe7ff;
  --b200: #b8cfff;
  --b300: #8aafff;
  --b500: #2968ff;
  --b600: #0256fe;
  --b700: #0144d0;
  --b800: #0337a3;
  --b950: #041c4e;
  --ink: #0c111d;
  --g700: #344054;
  --g600: #475467;
  --g500: #667085;
  --g300: #d0d5dd;
  --g200: #eaecf0;
  --g100: #f2f4f7;
  --g50: #f9fafb;
  --display: "Helvetica Neue", Helvetica, "Inter", Arial, sans-serif;
  --body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", Arial, sans-serif;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --gut: clamp(16px, 4vw, 40px);
  --hd: 76px;
  --shadow: 0 30px 60px -24px rgba(4, 28, 78, 0.35);
}

/* ── base ───────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; }
html {
  background: #fff;
  color-scheme: light;
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--hd) + 20px);
}
html.menu-open { overflow: hidden; }
body {
  margin: 0;
  font: 400 16px/1.6 var(--body);
  letter-spacing: -0.011em;
  color: var(--ink);
  background: #fff;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: clip;
}
img, video, svg { max-width: 100%; }
img { height: auto; }
a { color: var(--b600); }
p { margin: 0 0 1em; }
::selection { background: var(--b600); color: #fff; }
:focus-visible { outline: 3px solid var(--b600); outline-offset: 3px; border-radius: 6px; }
.hx :focus-visible, .cta :focus-visible, .navy :focus-visible, .ft :focus-visible, .wire :focus-visible, .w3 :focus-visible, .w4 :focus-visible,
.card-slot :focus-visible, .quote-band :focus-visible, .side-block:first-child :focus-visible, .nav.is-open .nav-list :focus-visible, .mbar-b:focus-visible { outline-color: #fff; }
.hd.on-dark :focus-visible { outline-color: #fff; }
.skip {
  position: absolute; left: 12px; top: -100px; z-index: 100;
  background: var(--ink); color: #fff; padding: 12px 18px; border-radius: 999px;
  font-weight: 600; text-decoration: none;
}
.skip:focus { top: calc(12px + env(safe-area-inset-top)); }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
main { display: block; padding-top: calc(var(--hd) + env(safe-area-inset-top)); }
.wrap { width: 100%; max-width: 1320px; margin: 0 auto; padding-inline: var(--gut); }

/* ── type ───────────────────────────────────────────── */
.hero-h, .h-big, .h1, .h2, .h3, .row-t, .card-t, .why-t, .cta-h, .slot-h, .ft-word,
.step h3, .faq summary, .rundown h3, .legal h2, .quote-band, .slot-screen {
  font-family: var(--display);
  font-weight: 700;
  letter-spacing: -0.05em;
  text-transform: uppercase;
  overflow-wrap: break-word;
}
.h-big { font-size: clamp(2.6rem, 6.4vw, 6rem); line-height: 0.9; margin: 0; }
.h1 { font-size: clamp(2.4rem, 8.4vw, 7.6rem); line-height: 0.88; margin: 0; max-width: 15ch; }
.h2 { font-size: clamp(2rem, 4.4vw, 3.8rem); line-height: 0.92; margin: 0; }
.h3 { font-size: clamp(1.5rem, 2.4vw, 2.1rem); line-height: 0.95; margin: 0; }
.h1, .h2, .h3, .h-big, .cta-h, .slot-h, .why-t, .card-t, .step h3, .rundown h3, .form-done-h { text-wrap: balance; }
p, .lede, .faq summary, .row-d { text-wrap: pretty; }
.dot { color: var(--b600); }
.blue { color: var(--b600); }
.lede { font-size: clamp(1.05rem, 1.4vw, 1.25rem); line-height: 1.55; color: var(--g600); max-width: 46ch; margin: 0; }
.prose { max-width: 62ch; }
.svc-body > p, .who p, .side-block p, .case-txt p, .form-done-p { max-width: 62ch; }
.prose p { margin: 0 0 16px; }
.lead-in { margin: 6px 0 10px; font-weight: 600; color: var(--g700); }
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font: 700 12px/1.2 var(--body); letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--b600); margin: 0 0 22px;
}
.eyebrow::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: currentColor; flex: none; }
.eyebrow.pill, .page-hero .eyebrow {
  background: #fff; padding: 10px 15px; border-radius: 999px; border: 1px solid var(--b100);
}
.eyebrow-on-blue, .eyebrow-on-dark { color: #fff; }
.label, .mono-label {
  font: 700 11px/1.35 var(--body); letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--g500); margin: 0;
}

/* ── buttons + links ────────────────────────────────── */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 52px; padding: 0 24px; border-radius: 999px; border: 1px solid transparent;
  font: 600 15px/1 var(--body); letter-spacing: -0.01em; text-decoration: none; cursor: pointer;
  transition: background-color 0.25s, color 0.25s, border-color 0.25s, box-shadow 0.25s;
}
.btn-sm { min-height: 44px; padding: 0 18px; font-size: 14px; }
.btn-blue { background: var(--b600); color: #fff; }
.btn-blue:hover { background: var(--b700); box-shadow: 0 12px 28px -12px rgba(2, 86, 254, 0.7); }
.btn-ghost { background: #fff; color: var(--ink); border-color: var(--g300); }
.btn-ghost:hover { border-color: var(--ink); }
.btn-white { background: #fff; color: var(--ink); }
.btn-white:hover { background: var(--b50); }
.btn-line { color: #fff; border-color: rgba(255, 255, 255, 0.7); }
.btn-line:hover { background: rgba(255, 255, 255, 0.12); border-color: #fff; }
.ne { width: 1em; height: 1em; flex: none; fill: none; stroke: currentColor; stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; transition: transform 0.35s var(--ease); }
.btn:hover .ne { transform: translate(2px, -2px); }
.btn:active { scale: 0.97; }
.btn[aria-busy="true"] { opacity: 0.72; cursor: progress; }
.text-link {
  display: inline-flex; align-items: center; gap: 8px; min-height: 44px;
  color: var(--ink); font-weight: 600; text-decoration: underline;
  text-decoration-color: var(--b600); text-decoration-thickness: 2px; text-underline-offset: 6px;
}
.text-link .arrow { display: inline-block; transition: transform 0.3s var(--ease); }
.text-link:hover .arrow { transform: translateX(4px); }
.text-link:hover { color: var(--b600); }

/* ── header ─────────────────────────────────────────── */
.hd {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  padding-top: env(safe-area-inset-top);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, box-shadow 0.3s;
}
.hd::before {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background: rgba(255, 255, 255, 0.88);
  -webkit-backdrop-filter: saturate(1.6) blur(14px);
  backdrop-filter: saturate(1.6) blur(14px);
}
.hd.is-scrolled { border-color: var(--g200); box-shadow: 0 8px 24px -18px rgba(4, 28, 78, 0.35); }
.hd-in { display: flex; align-items: center; justify-content: space-between; gap: 16px; height: var(--hd); }
.brand { display: inline-flex; align-items: center; min-height: 44px; }
.hd .brand img { display: block; height: 44px; width: auto; }
.nav-list { display: flex; align-items: center; gap: 32px; list-style: none; margin: 0; padding: 0; }
.nav-list a:not(.btn) {
  position: relative; display: inline-flex; align-items: center; min-height: 44px;
  font: 600 13px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--g700); text-decoration: none; transition: color 0.2s;
}
.nav-list a:not(.btn):hover { color: var(--b600); }
.nav-list a[aria-current="page"] { color: var(--ink); }
.nav-list a[aria-current="page"]::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: 8px; height: 2px; background: var(--b600);
}
.menu { display: none; }

@media (max-width: 899px) {
  :root { --hd: 68px; }
  .hd .brand img { height: 40px; }
  .menu {
    position: relative; z-index: 60;
    display: inline-flex; align-items: center; gap: 10px; min-height: 44px; padding: 0 18px;
    border-radius: 999px; border: 1px solid var(--g300); background: #fff; color: var(--ink);
    font: 600 13px/1 var(--body); letter-spacing: 0.08em; text-transform: uppercase; cursor: pointer;
  }
  .menu-bars { position: relative; width: 18px; height: 10px; }
  .menu-bars::before, .menu-bars::after {
    content: ""; position: absolute; left: 0; right: 0; height: 2px; border-radius: 2px;
    background: currentColor; transition: transform 0.35s var(--ease);
  }
  .menu-bars::before { top: 0; }
  .menu-bars::after { bottom: 0; }
  .nav.is-open .menu { border-color: #fff; }
  .nav.is-open .menu-bars::before { transform: translateY(4px) rotate(45deg); }
  .nav.is-open .menu-bars::after { transform: translateY(-4px) rotate(-45deg); }
  .nav-list {
    position: fixed; inset: 0; z-index: 55;
    flex-direction: column; align-items: flex-start; justify-content: center; gap: 0;
    padding: calc(var(--hd) + env(safe-area-inset-top) + 24px) var(--gut) calc(32px + env(safe-area-inset-bottom));
    background: radial-gradient(90% 60% at 100% 0%, rgba(41, 104, 255, 0.45), transparent 60%), var(--b950);
    visibility: hidden; opacity: 0;
    transition: opacity 0.35s var(--ease), visibility 0s 0.35s;
  }
  .nav.is-open .nav-list { visibility: visible; opacity: 1; transition: opacity 0.35s var(--ease); }
  .nav-list li { opacity: 0; transform: translateY(18px); transition: opacity 0.4s, transform 0.6s var(--ease); }
  .nav.is-open .nav-list li { opacity: 1; transform: none; }
  .nav.is-open .nav-list li:nth-child(2) { transition-delay: 0.05s; }
  .nav.is-open .nav-list li:nth-child(3) { transition-delay: 0.1s; }
  .nav.is-open .nav-list li:nth-child(4) { transition-delay: 0.15s; }
  .nav.is-open .nav-list li:nth-child(5) { transition-delay: 0.2s; }
  .nav-list a:not(.btn) {
    font: 700 clamp(2.8rem, 13vw, 4.6rem)/1 var(--display); letter-spacing: -0.05em;
    color: #fff; padding: 4px 0;
  }
  .nav-list a:not(.btn):hover, .nav-list a[aria-current="page"] { color: var(--b300); }
  .nav-list a[aria-current="page"]::after { display: none; }
  .nav-cta { margin-top: 28px; }
  .nav-cta .btn { min-height: 52px; padding: 0 26px; font-size: 16px; }
}

/* ── framed hero ────────────────────────────────────── */
.hero, .page-hero { padding: 12px; }
.frame, .page-hero > .wrap {
  position: relative; max-width: 1680px; margin: 0 auto; overflow: hidden;
  border-radius: 32px; border: 1px solid var(--g200);
  background:
    radial-gradient(110% 80% at 100% 0%, var(--b100) 0%, rgba(219, 231, 255, 0) 58%),
    radial-gradient(70% 60% at 0% 100%, var(--b50) 0%, rgba(239, 244, 255, 0) 70%),
    #fff;
}
.hero-frame { padding: clamp(28px, 5vw, 64px) clamp(20px, 4.5vw, 64px) clamp(24px, 4vw, 44px); }
.hero-top { display: grid; gap: 8px; }
.hero-copy { container-type: inline-size; }
@supports (font-size: 1cqi) { .hero-copy .hero-h { font-size: min(23cqi, 11.5rem); } }
.hero-h {
  font-size: clamp(3.9rem, 12.5vw, 9.5rem); line-height: 0.86; margin: 0 0 28px; color: var(--ink);
}
.hero-h .line { display: block; }
.hero-h .indent { padding-left: 0.9em; }
.hero-h .big { display: inline-block; }
.hero-h .ch { display: inline-block; }
.js .hero-h .ch { animation: rise 0.9s var(--ease) both; animation-delay: calc(0.2s + var(--c) * 0.06s); }
@keyframes rise { from { opacity: 0; transform: translateY(40%); } to { opacity: 1; transform: none; } }
.hero-sub { font-size: clamp(1.05rem, 1.4vw, 1.25rem); line-height: 1.55; color: var(--g600); max-width: 36ch; margin: 0 0 30px; }
.hero-cta, .hero-row { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-row { margin-top: 28px; }
.trust {
  display: flex; flex-wrap: wrap; align-items: center; gap: 12px 32px;
  margin-top: clamp(28px, 4vw, 48px); padding-top: 22px; border-top: 1px solid var(--g200);
}
.trust-list { display: flex; flex-wrap: wrap; gap: 6px 28px; list-style: none; margin: 0; padding: 0; }
.trust-list li { font: 700 clamp(1.05rem, 1.6vw, 1.35rem)/1.2 var(--display); letter-spacing: -0.035em; text-transform: uppercase; color: var(--ink); }
@media (min-width: 1000px) {
  .hero-top { grid-template-columns: minmax(0, 1fr) minmax(280px, 340px); gap: 48px; align-items: end; }
  .hero-h { font-size: clamp(4rem, 9.6vw, 10.5rem); margin-bottom: 0; }
  .hero-sub { margin-bottom: 24px; }
}

/* the tag cloud: Paul's four services, loose around the spinning badge */
.tagcloud { position: relative; display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin: 4px 0 26px; padding-right: 92px; min-height: 84px; }
.float {
  white-space: nowrap;
  font: 700 12px/1 var(--body); letter-spacing: 0.1em; text-transform: uppercase;
  padding: 11px 15px; border-radius: 999px; background: #fff; color: var(--ink);
  box-shadow: 0 12px 30px -12px rgba(4, 28, 78, 0.4);
  animation: float 5s ease-in-out infinite;
}
.f1 { rotate: -4deg; }
.f2 { background: var(--b600); color: #fff; rotate: 3deg; animation-delay: -1.2s; }
.f3 { background: var(--ink); color: #fff; rotate: 2deg; animation-delay: -2.4s; }
.f4 { rotate: -3deg; animation-delay: -3.6s; }
@keyframes float { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-8px); } }
.badge { position: absolute; top: 50%; right: 0; margin-top: -42px; width: 84px; height: 84px; animation: spin 14s linear infinite; }
.badge > circle:first-of-type { fill: var(--ink); }
.badge text { font: 700 10.5px var(--body); letter-spacing: 0.16em; fill: #fff; }
.badge .badge-dot { fill: var(--b600); }
@keyframes spin { to { transform: rotate(360deg); } }
@media (min-width: 1000px) {
  .tagcloud { display: block; min-height: 190px; padding: 0; margin: 0 0 18px; }
  .float { position: absolute; }
  .f1 { top: 14%; left: 0; }
  .f2 { top: 2%; right: 30%; }
  .f3 { top: 46%; left: 36%; }
  .f4 { bottom: 4%; right: 2%; }
  .badge { top: auto; bottom: 0; left: 0; right: auto; margin: 0; width: 96px; height: 96px; }
}

/* the Reel strip: five of Paul's Reels, the middle one leads */
.strip {
  display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; align-items: center;
  margin-top: clamp(32px, 4.5vw, 56px);
}
.strip .phone { min-width: 0; }
.strip .phone:not(.hero-main) .chy-strap { display: none; }
.strip .phone:not(.hero-main) .chyron { padding: 40px 52px 12px 12px; }
@media (min-width: 760px) {
  .strip .phone:nth-child(odd):not(.hero-main) { translate: 0 18px; }
}

/* ── the Reel frame ─────────────────────────────────── */
.phone {
  position: relative; margin: 0; padding: 6px; border-radius: 28px; background: #fff;
  box-shadow: var(--shadow), 0 0 0 1px rgba(16, 24, 40, 0.06);
}
.screen { position: relative; aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden; background: var(--b950); isolation: isolate; }
.screen picture { position: absolute; inset: 0; }
.phone .poster, .phone .vid, .screen > picture > img {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block;
}
.vid { opacity: 0; transition: opacity 0.4s; }
.is-playing .vid { opacity: 1; }
.tc {
  position: absolute; top: 10px; left: 10px; z-index: 2;
  display: inline-flex; align-items: center; gap: 6px; padding: 6px 9px; border-radius: 999px;
  font: 600 10.5px/1 var(--body); letter-spacing: 0.02em; font-variant-numeric: tabular-nums;
  color: #fff; background: rgba(4, 28, 78, 0.6);
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
}
.tc::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: #fff; opacity: 0.6; }
.is-playing .tc::before { background: #ff3b30; opacity: 1; }
.chyron {
  position: absolute; left: 0; right: 0; bottom: 0; z-index: 2;
  display: flex; flex-direction: column; align-items: flex-start; gap: 7px;
  padding: 48px 64px 14px 14px; color: #fff;
  background: linear-gradient(180deg, rgba(4, 28, 78, 0) 0%, rgba(4, 28, 78, 0.88) 100%);
}
.chy-tag {
  font: 700 10px/1 var(--body); letter-spacing: 0.14em; text-transform: uppercase;
  background: var(--b600); padding: 6px 9px; border-radius: 999px;
}
.chy-strap { font: 700 clamp(14px, 1.3vw, 17px)/1.02 var(--display); letter-spacing: -0.03em; text-transform: uppercase; }
.pp {
  position: absolute; right: 10px; bottom: 10px; z-index: 3;
  width: 44px; height: 44px; border-radius: 50%; border: 0; padding: 0; cursor: pointer;
  display: grid; place-items: center; background: #fff; color: var(--ink);
  box-shadow: 0 6px 18px -6px rgba(0, 0, 0, 0.5); transition: transform 0.3s var(--ease), background-color 0.2s;
}
.pp:hover { transform: scale(1.06); background: var(--b50); }
.pp svg { width: 18px; height: 18px; fill: currentColor; }
.pp .i-pause, .is-playing .pp .i-play { display: none; }
.is-playing .pp .i-pause { display: block; }
.phone-slot .screen { background: linear-gradient(160deg, var(--b500), var(--b800)); }
.slot-screen { position: absolute; inset: 0; display: grid; place-items: center; color: #fff; font-size: clamp(2rem, 4vw, 3rem); line-height: 0.88; text-align: left; padding: 20px; }
.slot-screen b { color: var(--ink); }

/* ── marquee ────────────────────────────────────────── */
.marquee { margin: 0 12px; padding: 20px 0; border-radius: 22px; background: var(--b600); color: #fff; overflow: hidden; overflow-x: auto; scrollbar-width: none; }
.marquee::-webkit-scrollbar { display: none; }
.mq-track { display: flex; width: max-content; animation: marquee 36s linear infinite; }
.marquee:hover .mq-track { animation-play-state: paused; }
.mq-track span {
  display: inline-flex; align-items: center; gap: 30px; padding-right: 30px; white-space: nowrap;
  font: 700 clamp(1.6rem, 3vw, 2.6rem)/1 var(--display); letter-spacing: -0.045em; text-transform: uppercase;
}
.mq-track span::after { content: ""; width: 11px; height: 11px; border-radius: 50%; background: #fff; flex: none; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ── sections ───────────────────────────────────────── */
.section { padding: clamp(48px, 6vw, 84px) 0; }
.section-tight { padding: clamp(32px, 4vw, 56px) 0; }
.section-top0 { padding-top: 0; }
.sec-head { margin-bottom: clamp(28px, 4vw, 56px); }
.sec-head .lede { margin-top: 18px; }
.sec-foot { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 12px 24px; margin-top: 28px; }
@media (min-width: 900px) {
  .sec-head.split { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); align-items: end; gap: 48px; }
  .sec-head.split .lede { margin: 0 0 6px; }
}

/* statement */
.statement-h {
  font: 700 clamp(2.1rem, 5.2vw, 4.8rem)/1 var(--display); letter-spacing: -0.045em;
  margin: 0 0 clamp(32px, 4vw, 56px); max-width: 17ch; color: var(--ink);
}
.js .statement-h .w { color: var(--g500); transition: color 0.6s var(--ease); transition-delay: calc(var(--i) * 55ms); }
.js .statement-h.in .w { color: var(--ink); }
.js .statement-h.in .blue .w { color: var(--b600); }
.statement-body { display: grid; gap: 4px 40px; max-width: 900px; margin-left: auto; color: var(--g600); font-size: 1.05rem; }
.statement-body strong { color: var(--ink); font-weight: 600; }
@media (min-width: 900px) { .statement-body { grid-template-columns: 1fr 1fr; } }

/* service rows */
.rows { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--g200); }
.row {
  display: grid; grid-template-columns: 40px minmax(0, 1fr) 48px; grid-template-areas: "n t go" ". d go";
  gap: 8px 14px; align-items: center; padding: 26px 0; border-bottom: 1px solid var(--g200);
  color: var(--ink); text-decoration: none;
}
.row-n { grid-area: n; font: 700 13px/1 var(--body); letter-spacing: 0.08em; color: var(--b600); align-self: start; padding-top: 0.5em; }
.row-t { grid-area: t; font-size: clamp(1.7rem, 3.8vw, 3.6rem); line-height: 0.9; transition: color 0.3s; }
.row-d { grid-area: d; color: var(--g600); font-size: 15px; line-height: 1.55; max-width: 44ch; }
.row-go {
  grid-area: go; width: 48px; height: 48px; border-radius: 50%; border: 1px solid var(--g300);
  display: grid; place-items: center; font-size: 18px;
  transition: background-color 0.3s, border-color 0.3s, color 0.3s, transform 0.4s var(--ease);
}
.row:hover .row-t { color: var(--b600); }
.row:hover .row-go { background: var(--b600); border-color: var(--b600); color: #fff; transform: rotate(45deg); }
@media (min-width: 900px) {
  .row { grid-template-columns: 64px minmax(0, 1.25fr) minmax(0, 1fr) 64px; grid-template-areas: "n t d go"; gap: 32px; padding: 34px 0; }
  .row-n { align-self: center; padding: 0; }
  .row-go { width: 60px; height: 60px; }
}

/* work cards */
.cards { display: grid; gap: 16px; }
.card {
  display: flex; flex-direction: column; min-width: 0;
  background: #fff; border: 1px solid var(--g200); border-radius: 28px; padding: 10px;
  transition: box-shadow 0.5s var(--ease), translate 0.5s var(--ease);
}
.card:hover { translate: 0 -4px; box-shadow: 0 26px 50px -26px rgba(4, 28, 78, 0.35); }
.card-media { position: relative; }
.card .phone, .case-card .phone { padding: 0; border-radius: 20px; box-shadow: none; background: none; }
.card .screen { aspect-ratio: 4 / 5; border-radius: 20px; }
.card .chyron, .card .tc, .case-card .chyron { display: none; }
.photo { margin: 0; aspect-ratio: 4 / 5; border-radius: 20px; overflow: hidden; background: var(--g100); }
.photo img, .case-photo img { display: block; width: 100%; height: 100%; object-fit: cover; }
.photo-logo, .case-photo-logo { background: #fff; border: 1px solid var(--g200); }
.photo-logo img, .case-photo-logo img { object-fit: contain; padding: 10%; }
.case-photo-logo { aspect-ratio: 4 / 5; align-self: center; }
.avatar-logo { object-fit: contain; background: #fff; border: 1px solid var(--g200); padding: 3px; }
.card-pill {
  position: absolute; top: 12px; left: 12px; z-index: 3;
  font: 700 11px/1 var(--body); letter-spacing: 0.14em; text-transform: uppercase;
  padding: 9px 13px; border-radius: 999px; background: #fff; color: var(--ink);
}
.card-txt { padding: 18px 10px 10px; }
.card-t { font-size: clamp(1.6rem, 2.4vw, 2.1rem); line-height: 0.95; margin: 0; }
.card-t a { color: inherit; text-decoration: none; }
.card-t a:hover { color: var(--b600); }
.card-txt p { color: var(--g600); font-size: 15px; margin: 6px 0 14px; }
.tags { display: flex; flex-wrap: wrap; gap: 6px; list-style: none; margin: 0; padding: 0; }
.tags li { padding: 7px 11px; border-radius: 999px; background: var(--g100); color: var(--g700); font-size: 12px; font-weight: 600; }
.card-slot {
  justify-content: flex-end; gap: 16px; min-height: 380px; padding: clamp(22px, 3vw, 36px);
  border: 0; color: #fff;
  background: radial-gradient(80% 70% at 100% 0%, var(--b500), rgba(41, 104, 255, 0) 60%), linear-gradient(165deg, var(--b600), var(--b800));
}
.card-slot .card-pill { position: static; align-self: flex-start; margin-bottom: auto; }
.slot-h { font-size: clamp(2.6rem, 5.4vw, 5rem); line-height: 0.86; margin: 0; }
.card-slot .dot { color: var(--ink); }
.card-slot p { margin: 0; max-width: 38ch; }
.card-slot .btn { align-self: flex-start; }
@media (min-width: 760px) {
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .card-slot { grid-column: span 2; }
}
@media (min-width: 1060px) {
  .cards { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 20px; }
}
@media (max-width: 759px) {
  .cards, .reels, .stills, .strip {
    grid-auto-flow: column; grid-auto-columns: 80%; grid-template-columns: none;
    overflow-x: auto; overscroll-behavior-x: contain; scroll-snap-type: x mandatory;
    margin-inline: calc(var(--gut) * -1); padding: 4px var(--gut) 20px; scroll-padding-inline: var(--gut);
    scrollbar-width: none;
  }
  .cards::-webkit-scrollbar, .reels::-webkit-scrollbar, .stills::-webkit-scrollbar, .strip::-webkit-scrollbar { display: none; }
  .cards > *, .reels > *, .stills > *, .strip > * { scroll-snap-align: start; }
  .reels { grid-auto-columns: 66%; }
  .strip { grid-auto-columns: 58%; }
  .strip .hero-main { order: -1; }
}

/* process */
.process { display: grid; gap: 40px; }
.pull { margin: 30px 0 0; padding-top: 24px; border-top: 1px solid var(--g200); }
.pull p { font-size: 1.15rem; line-height: 1.5; font-weight: 500; color: var(--ink); margin: 0; }
.pull cite, .quote-band cite { display: block; margin-top: 14px; font: 700 11px/1.3 var(--body); font-style: normal; letter-spacing: 0.16em; text-transform: uppercase; color: var(--g500); }
.steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; counter-reset: step; }
.step {
  counter-increment: step; position: relative;
  padding: 28px 28px 26px; border-radius: 24px; background: var(--g50); border: 1px solid var(--g200);
}
.step::before { content: "Step " counter(step); display: block; margin-bottom: 18px; font: 700 11px/1 var(--body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--b600); }
.step h3 { font-size: clamp(2.2rem, 4vw, 3.4rem); line-height: 0.9; margin: 0 0 12px; }
.step p { color: var(--g600); margin: 0; max-width: 48ch; }
@media (min-width: 760px) { .steps { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1060px) {
  .process { grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: 64px; align-items: start; }
  .process-head { position: sticky; top: calc(var(--hd) + 32px); }
}

/* navy about card */
.navy {
  position: relative; overflow: hidden; color: #fff; border-radius: 32px; padding: clamp(24px, 5vw, 72px);
  background: radial-gradient(90% 70% at 100% 0%, rgba(41, 104, 255, 0.4), rgba(41, 104, 255, 0) 60%), var(--b950);
}
.paul { display: grid; gap: 36px; align-items: center; }
.navy .h-big { color: #fff; }
.navy .prose { margin-top: 26px; }
.navy .prose p { color: rgba(255, 255, 255, 0.84); }
.navy .label { color: var(--b300); }
.navy .text-link { color: #fff; }
.navy blockquote, .paul blockquote {
  margin: 24px 0; padding-left: 18px; border-left: 3px solid var(--b500);
  font: 700 clamp(1.2rem, 1.8vw, 1.5rem)/1.2 var(--display); letter-spacing: -0.03em;
}
.credits { margin: 28px 0; }
.credits ul { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; margin: 12px 0 0; padding: 0; }
.credits li {
  padding: 11px 16px; border-radius: 999px; border: 1px solid rgba(255, 255, 255, 0.24);
  font: 700 14px/1 var(--display); letter-spacing: -0.01em; text-transform: uppercase;
}
.paul-photo { position: relative; margin: 0; border-radius: 24px; overflow: hidden; aspect-ratio: 1; background: var(--b800); width: 100%; max-width: 320px; justify-self: center; }
/* Paul's photo is his own 320px original: never shown bigger than that, never upscaled */
.paul-photo img { display: block; width: 100%; height: 100%; object-fit: cover; }
.name-chip {
  position: absolute; left: 14px; bottom: 14px; display: flex; flex-direction: column; gap: 3px;
  padding: 12px 16px; border-radius: 16px; background: #fff; color: var(--ink);
}
.name-chip strong { font: 700 1.15rem/1 var(--display); letter-spacing: -0.03em; text-transform: uppercase; }
.name-chip span { font-size: 13px; color: var(--g600); }
@media (min-width: 900px) { .paul { grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr); gap: 56px; } }

/* why us */
.why { display: grid; gap: 14px; }
.why-item {
  display: flex; flex-direction: column; gap: 14px; min-height: 400px; padding: 28px;
  border-radius: 28px; border: 1px solid var(--g200); background: #fff;
}
.why-n { font: 700 13px/1 var(--body); letter-spacing: 0.1em; color: var(--b600); }
.why-t { font-size: clamp(1.9rem, 2.6vw, 2.5rem); line-height: 0.9; margin: auto 0 0; overflow-wrap: normal; }
.why-item p { color: var(--g600); margin: 0; }
.why-tag {
  align-self: flex-start; margin-top: 6px; padding: 8px 12px; border-radius: 999px;
  font: 700 11px/1 var(--body); letter-spacing: 0.14em; text-transform: uppercase;
  background: var(--g100); color: var(--g700);
}
.w2 { background: var(--b50); border-color: var(--b100); }
.w2 .why-tag { background: #fff; color: var(--b700); }
.w3 { background: var(--b950); border-color: transparent; color: #fff; }
.w4 { background: var(--b600); border-color: transparent; color: #fff; }
.w3 .why-n, .w4 .why-n, .w4 p { color: #fff; }
.w3 p { color: rgba(255, 255, 255, 0.82); }
.w3 .why-tag { background: rgba(255, 255, 255, 0.12); color: #fff; }
.w4 .why-tag { background: #fff; color: var(--b700); }
@media (min-width: 760px) { .why { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1160px) { .why { grid-template-columns: repeat(4, minmax(0, 1fr)); } .why-item { min-height: 460px; } .why-t { font-size: clamp(1.6rem, 1.85vw, 2.3rem); } }
@media (max-width: 759px) {
  /* the cards stack as you scroll */
  .why-item { position: sticky; top: calc(var(--hd) + 16px + var(--k, 0) * 14px); min-height: 360px; box-shadow: 0 -14px 30px -22px rgba(4, 28, 78, 0.35); }
  .w2 { --k: 1; } .w3 { --k: 2; } .w4 { --k: 3; }
}

/* who we help */
.panel { border-radius: 32px; padding: clamp(24px, 5vw, 72px); background: var(--b50); border: 1px solid var(--b100); }
.who { display: grid; gap: 28px; }
.who p { color: var(--g700); }
.chips { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; margin: 22px 0 30px; padding: 0; }
.chips li { padding: 10px 16px; border-radius: 999px; background: #fff; border: 1px solid var(--b100); font-size: 14px; font-weight: 600; }
.clients ul { display: flex; flex-wrap: wrap; gap: 10px; list-style: none; margin: 12px 0 0; padding: 0; }
.clients li {
  display: inline-flex; align-items: center; gap: 10px; padding: 6px 16px 6px 6px; border-radius: 999px; background: #fff;
  font: 700 15px/1 var(--display); letter-spacing: -0.02em; text-transform: uppercase;
}
.clients picture { display: block; flex: none; }
.avatar { display: block; width: 36px; height: 36px; border-radius: 50%; object-fit: cover; }
@media (min-width: 900px) { .who { grid-template-columns: 1fr 1fr; gap: 56px; align-items: start; } }

/* ── closing CTA + footer ───────────────────────────── */
.cta {
  margin: 0 12px; border-radius: 32px 32px 0 0; color: #fff;
  padding: clamp(72px, 11vw, 150px) 0 clamp(48px, 6vw, 80px);
  background: radial-gradient(70% 80% at 100% 0%, var(--b500), rgba(41, 104, 255, 0) 60%), linear-gradient(180deg, var(--b600), var(--b700));
}
.cta-h { font-size: clamp(3rem, 10vw, 10rem); line-height: 0.86; margin: 0 0 28px; max-width: 11ch; }
.cta .dot { color: var(--ink); }
.cta-p { font-size: clamp(1.05rem, 1.5vw, 1.3rem); max-width: 44ch; margin: 0 0 32px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; }
.ft {
  margin: 12px; border-radius: 32px; overflow: hidden; color: #fff; background: var(--b700);
  padding-top: clamp(48px, 6vw, 72px);
}
main:has(> .cta) + .ft { margin-top: 0; border-radius: 0 0 32px 32px; }
.ft-in { display: grid; gap: 32px; }
.ft .brand img { display: block; height: 64px; width: auto; }
.ft-strap { margin: 18px 0 0; font: 700 clamp(1.4rem, 2.2vw, 1.8rem)/1 var(--display); letter-spacing: -0.04em; text-transform: uppercase; color: #fff; }
.ft-strap .dot { color: var(--b300); }
.ft-small { margin: 12px 0 0; max-width: 32ch; color: rgba(255, 255, 255, 0.9); }
.ft-label { margin: 0; font: 700 11px/1.3 var(--body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--b200); }
.ft-nav ul { list-style: none; margin: 10px 0 0; padding: 0; }
.ft-nav a { display: inline-flex; align-items: center; min-height: 44px; color: #fff; text-decoration: none; font-weight: 500; }
.ft-nav a:hover { text-decoration: underline; text-underline-offset: 4px; }
.ft-base {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 6px 24px;
  margin-top: 40px; padding-block: 22px; border-top: 1px solid rgba(255, 255, 255, 0.22); font-size: 13px;
}
.ft-base p { margin: 0; }
.ft-base a { color: #fff; font-weight: 600; }
.ft-word {
  margin: 10px 0 -0.06em; padding-inline: var(--gut); white-space: nowrap; color: #fff;
  font-size: 12.6vw; line-height: 0.8; letter-spacing: -0.06em;
}
.ft-word .dot { color: var(--ink); }
@media (min-width: 900px) { .ft-in { grid-template-columns: minmax(0, 1.5fr) repeat(3, minmax(0, 1fr)); } }

/* sticky mobile contact bar */
.mbar {
  position: fixed; left: 12px; right: 12px; bottom: calc(12px + env(safe-area-inset-bottom)); z-index: 40;
  display: flex; gap: 6px; padding: 6px; border-radius: 999px;
  background: rgba(255, 255, 255, 0.92); border: 1px solid var(--g200);
  -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px);
  box-shadow: 0 18px 40px -16px rgba(4, 28, 78, 0.45);
  transform: translateY(160%); transition: transform 0.5s var(--ease);
}
.mbar.is-on { transform: none; }
.mbar a { flex: 1; display: grid; place-items: center; min-height: 48px; border-radius: 999px; font: 600 15px/1 var(--body); text-decoration: none; }
.mbar-a { color: var(--ink); }
.mbar-b { background: var(--b600); color: #fff; }
@media (max-width: 899px) { .ft { padding-bottom: 76px; } }
@media (min-width: 900px) { .mbar { display: none; } }

/* ── inner pages ────────────────────────────────────── */
.page-hero > .wrap { padding: clamp(40px, 7vw, 104px) clamp(20px, 4.5vw, 64px) clamp(32px, 5vw, 64px); }
.page-hero .lede { margin-top: 24px; }
.dateline { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 28px; }
.dateline span, .dateline a {
  padding: 9px 14px; border-radius: 999px; background: #fff; border: 1px solid var(--g200);
  font: 600 12px/1 var(--body); letter-spacing: 0.1em; color: var(--g700);
}
.dateline a { display: inline-flex; align-items: center; min-height: 40px; text-decoration: none; transition: border-color 0.2s, color 0.2s; }
.dateline a:hover { border-color: var(--ink); color: var(--ink); }
.svc-cta { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 24px; padding: clamp(24px, 4vw, 40px) 0 0; }
.svc-cta p { margin: 0; max-width: 44ch; color: var(--g700); font-weight: 500; }
.bg-white { background: transparent; }

/* case-page reels */
.reels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; align-items: center; max-width: 920px; margin: 0 auto; }
.reels-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); max-width: 640px; }
@media (min-width: 760px) { .reels .phone:not(.hero-main) { scale: 0.92; } }

/* services */
.svc { display: grid; gap: 18px 48px; padding: clamp(30px, 4vw, 52px) 0; border-top: 1px solid var(--g200); }
.svc:last-of-type { border-bottom: 1px solid var(--g200); }
.svc-head .mono-label { margin-bottom: 14px; color: var(--b600); }
.svc-body > p:first-child { font-size: 1.2rem; line-height: 1.5; color: var(--ink); font-weight: 500; }
.svc-body p { color: var(--g600); }
.ticks { display: flex; flex-wrap: wrap; gap: 8px; list-style: none; margin: 20px 0; padding: 0; }
.ticks li {
  position: relative; padding: 10px 15px 10px 32px; border-radius: 999px;
  background: var(--g50); border: 1px solid var(--g200); font-size: 14px; font-weight: 600;
}
.ticks li::before { content: ""; position: absolute; left: 14px; top: 50%; width: 8px; height: 8px; margin-top: -4px; border-radius: 50%; background: var(--b600); }
.seen-in { font-size: 15px; color: var(--g600); margin: 0; }
.seen-in a { font-weight: 600; display: inline-block; padding: 12px 0; }
@media (min-width: 900px) { .svc { grid-template-columns: minmax(0, 1fr) minmax(0, 1.25fr); } }

.sectors { display: grid; gap: 28px; }
@media (min-width: 900px) { .sectors { grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: 56px; align-items: start; } }
.faq { border-top: 1px solid var(--g200); }
.faq details { border-bottom: 1px solid var(--g200); }
.faq summary {
  position: relative; list-style: none; cursor: pointer; padding: 22px 56px 22px 0; min-height: 44px;
  font-size: clamp(1.25rem, 1.9vw, 1.6rem); line-height: 1.05; letter-spacing: -0.035em;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+"; position: absolute; right: 0; top: 50%; width: 40px; height: 40px; margin-top: -20px;
  display: grid; place-items: center; border-radius: 50%; border: 1px solid var(--g300);
  font: 500 22px/1 var(--body); transition: transform 0.35s var(--ease), background-color 0.2s, color 0.2s;
}
.faq details[open] summary::after { transform: rotate(45deg); background: var(--b600); border-color: var(--b600); color: #fff; }
.faq details p { margin: 0 0 22px; color: var(--g600); max-width: 60ch; }

/* work index */
.cases { display: grid; gap: 16px; }
.case-card {
  display: grid; grid-template-columns: minmax(0, 0.8fr) minmax(0, 1fr); gap: 20px; align-items: center;
  padding: 12px; border-radius: 28px; background: #fff; border: 1px solid var(--g200);
}
.case-card .screen { border-radius: 20px; }
.case-photo { margin: 0; aspect-ratio: 9 / 16; border-radius: 20px; overflow: hidden; }
.case-txt { padding: 8px 12px 8px 0; }
.case-txt .mono-label { margin-bottom: 10px; }
.case-txt .h3 a { color: inherit; text-decoration: none; }
.case-txt .h3 a:hover { color: var(--b600); }
.case-txt p { color: var(--g600); font-size: 15px; margin: 10px 0 14px; }
.case-txt .tags { margin-bottom: 8px; }
.case-when { font: 600 12px/1.35 "IBM Plex Mono", ui-monospace, monospace; letter-spacing: 0.06em; text-transform: uppercase; color: var(--g500); margin: 0 0 6px !important; }
@media (min-width: 900px) { .cases { grid-template-columns: 1fr 1fr; gap: 20px; } }
@media (max-width: 599px) {
  .case-card { grid-template-columns: 1fr; }
  .case-card .screen, .case-photo { aspect-ratio: 4 / 5; }
  .case-txt { padding: 4px 10px 12px; }
}
.next-case {
  display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 24px;
  padding: clamp(24px, 4vw, 48px); border-radius: 28px; background: var(--b50); border: 1px solid var(--b100);
}
.next-case .text-link { font: 700 clamp(1.4rem, 3vw, 2.4rem)/1 var(--display); letter-spacing: -0.045em; text-transform: uppercase; }
.next-case .eyebrow { margin-bottom: 12px; }

/* case pages */
.rundown { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--g200); }
.rundown li { display: grid; gap: 8px 32px; padding: 26px 0; border-bottom: 1px solid var(--g200); }
.rundown time { font: 700 12px/1.3 var(--body); letter-spacing: 0.14em; text-transform: uppercase; color: var(--b600); padding-top: 6px; }
.rundown h3 { font-size: clamp(1.4rem, 2.4vw, 2rem); line-height: 0.95; margin: 0 0 8px; }
.rundown p { color: var(--g600); margin: 0; max-width: 60ch; }
@media (min-width: 900px) { .rundown li { grid-template-columns: 170px minmax(0, 1fr) auto; align-items: start; } }
.stills { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.stills figure { margin: 0; }
.stills img { display: block; width: 100%; aspect-ratio: 3 / 4; object-fit: cover; border-radius: 24px; }
.stills figcaption { margin-top: 10px; font-size: 13px; font-weight: 600; color: var(--g600); }
.quote-band {
  margin: 0; padding: clamp(28px, 6vw, 80px); border-radius: 32px; color: #fff;
  background: radial-gradient(80% 80% at 100% 0%, rgba(41, 104, 255, 0.4), rgba(41, 104, 255, 0) 60%), var(--b950);
  font-size: clamp(1.8rem, 4.2vw, 3.8rem); line-height: 0.98; letter-spacing: -0.045em;
}
.quote-band cite { color: var(--b300); margin-top: 24px; }

@media (max-width: 759px) {
  .reels, .stills { grid-template-columns: none; }
  .reels .chy-strap { display: none; }
}

/* contact */
.contact-grid { display: grid; gap: 16px; }
@media (min-width: 900px) { .contact-grid { grid-template-columns: minmax(0, 1.3fr) minmax(0, 0.7fr); gap: 20px; align-items: start; } }
.form { display: grid; gap: 20px; padding: clamp(20px, 4vw, 40px); border-radius: 28px; background: #fff; border: 1px solid var(--g200); }
.field { display: grid; gap: 8px; min-width: 0; margin: 0; padding: 0; border: 0; }
.field > label, .field > legend { font-weight: 600; font-size: 15px; color: var(--ink); padding: 0; }
.hint { font-weight: 400; color: var(--g600); font-size: 14px; }
.field input[type="text"], .field input[type="email"], .field textarea {
  width: 100%; min-height: 52px; padding: 14px 16px; border-radius: 14px; border: 1px solid var(--g300);
  background: #fff; color: var(--ink); font: 400 16px/1.4 var(--body);
  transition: border-color 0.2s, box-shadow 0.2s;
}
.field textarea { min-height: 150px; resize: vertical; }
.field input:focus, .field textarea:focus { outline: none; border-color: var(--b600); box-shadow: 0 0 0 4px var(--b100); }
.pick { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 4px; }
.pick label {
  position: relative; display: inline-flex; align-items: center; min-height: 44px; padding: 0 16px;
  border-radius: 999px; border: 1px solid var(--g300); font-size: 14px; font-weight: 600; cursor: pointer;
  transition: background-color 0.2s, border-color 0.2s, color 0.2s;
}
.pick input { position: absolute; inset: 0; width: 100%; height: 100%; margin: 0; opacity: 0; cursor: pointer; }
.pick label:has(input:checked) { background: var(--b600); border-color: var(--b600); color: #fff; }
.pick label:has(input:focus-visible) { outline: 3px solid var(--b600); outline-offset: 2px; }
.form .btn { justify-self: start; }
.form-note { font-size: 13px; color: var(--g600); margin: 0; }
.form-foot { display: grid; gap: 12px; }
.form-status { font-weight: 600; color: var(--b700); margin: 0; }
.form-status:empty { display: none; }
.form-status.is-error { color: #b42318; }
.field-err { font-size: 14px; color: #b42318; }
.field.is-invalid input { border-color: #b42318; box-shadow: 0 0 0 4px #fee4e2; }
.form.is-sent > :not(.form-done) { display: none; }
.form-done { display: grid; gap: 10px; }
.form-done[hidden] { display: none; }
/* the contact page is where the bar points, so it stays off there */
body:has(.contact-grid) .mbar { display: none; }
.form-done .eyebrow { margin-bottom: 6px; }
.form-done-h { font-family: var(--display); font-weight: 700; letter-spacing: -0.05em; text-transform: uppercase; font-size: clamp(1.8rem, 3.4vw, 2.8rem); line-height: 0.95; margin: 0; }
.form-done-p { color: var(--g700); margin: 0; }
.form-done:focus { outline: none; }
.side { display: grid; gap: 12px; }
.side-block { padding: 24px; border-radius: 24px; background: var(--g50); border: 1px solid var(--g200); }
.side-block p { margin: 10px 0 0; color: var(--g700); }
.side-block:first-child { background: var(--b600); border-color: transparent; color: #fff; }
.side-block:first-child .mono-label { color: #fff; }
.big-mail {
  display: inline-flex; align-items: center; min-height: 44px; margin-top: 8px; color: inherit; text-decoration: none;
  font: 700 clamp(1.25rem, 2vw, 1.6rem)/1.1 var(--display); letter-spacing: -0.03em; overflow-wrap: anywhere;
}
.big-mail:hover { text-decoration: underline; }
.socials { display: grid; margin-top: 6px; }
.socials a {
  display: flex; align-items: center; justify-content: space-between; min-height: 48px;
  border-bottom: 1px solid var(--g200); color: var(--ink); text-decoration: none; font-weight: 600;
}
.socials a:hover { color: var(--b600); }

/* privacy */
.legal { max-width: 760px; }
.legal h2 { font-size: clamp(1.5rem, 2.4vw, 2rem); line-height: 1; margin: 40px 0 12px; }
.legal p, .legal li { color: var(--g700); line-height: 1.7; }

/* ── reveal motion ──────────────────────────────────── */
.js .rv { opacity: 0; transform: translateY(24px); transition: opacity 0.8s var(--ease), transform 0.8s var(--ease); transition-delay: calc(var(--i, 0) * 90ms); }
.js .rv.in { opacity: 1; transform: none; }
.js .phone:not(.hero-main) { opacity: 0; scale: 0.94; transition: opacity 0.9s var(--ease), scale 0.9s var(--ease); }
.js .phone.in { opacity: 1; scale: 1; }
.js .reels .phone.in:not(.hero-main) { scale: 1; }
@media (min-width: 760px) { .js .reels .phone.in:not(.hero-main) { scale: 0.92; } }

/* ── small phones ───────────────────────────────────── */
@media (max-width: 420px) {
  .hero, .page-hero { padding: 8px; }
  .marquee, .cta { margin-inline: 8px; }
  .ft { margin: 8px; }
  .frame, .page-hero > .wrap, .navy, .panel, .quote-band { border-radius: 24px; }
  .float { font-size: 10px; padding: 8px 11px; }
  .badge { width: 72px; height: 72px; margin-top: -36px; }
  .tagcloud { padding-right: 80px; }
  .btn { padding: 0 20px; }
  .hero-cta .btn { flex: 1 1 auto; }
}

/* ══ v3: motion pass ═══════════════════════════════════
   Dark video hero, wire ticker, fanned reels, scroll-scrubbed statement,
   pinned sideways work rail, cursor, magnetic buttons, page transitions. */

@view-transition { navigation: auto; }
::view-transition-old(root) { animation: vt-out 0.35s var(--ease) both; }
::view-transition-new(root) { animation: vt-in 0.55s var(--ease) both; }
@keyframes vt-out { to { opacity: 0; transform: translateY(-14px); } }
@keyframes vt-in { from { opacity: 0; transform: translateY(18px); } }

/* scroll progress */
.prog { position: fixed; top: 0; left: 0; right: 0; height: 3px; z-index: 70; background: var(--b600); transform-origin: 0 50%; transform: scaleX(var(--p, 0)); pointer-events: none; }

/* header over the dark hero */
.hd.on-dark::before { background: rgba(4, 28, 78, 0); -webkit-backdrop-filter: none; backdrop-filter: none; }
.hd.on-dark { border-color: transparent; box-shadow: none; }
.hd.on-dark .brand img { filter: brightness(0) invert(1); }
.hd.on-dark .nav-list a:not(.btn) { color: rgba(255, 255, 255, 0.85); }
.hd.on-dark .nav-list a:not(.btn):hover { color: #fff; }
.hd.on-dark .menu { background: rgba(255, 255, 255, 0.12); border-color: rgba(255, 255, 255, 0.35); color: #fff; }
.hd::before, .hd .brand img, .nav-list a, .menu { transition: background-color 0.4s, filter 0.4s, color 0.3s, border-color 0.3s; }

/* ── hero ── */
.hx {
  position: relative; isolation: isolate; overflow: hidden; color: #fff; background: var(--b950);
  margin-top: calc((var(--hd) + env(safe-area-inset-top)) * -1);
  min-height: 100svh; display: flex; align-items: flex-end;
  padding: calc(var(--hd) + env(safe-area-inset-top) + 40px) 0 clamp(28px, 5vw, 56px);
}
.hx-media { position: absolute; inset: 0; z-index: -3; }
.hx-media picture, .hx-poster, .hx-vid { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; display: block; }
.hx-vid { opacity: 0; transition: opacity 0.8s; }
.hx.is-live .hx-vid { opacity: 1; }
.hx-media { transform: scale(calc(1.06 + var(--hp, 0) * 0.12)); transform-origin: 50% 30%; will-change: transform; }
.hx-shade {
  position: absolute; inset: 0; z-index: -2;
  background:
    linear-gradient(0deg, rgba(4, 28, 78, 0.96) 0%, rgba(4, 28, 78, 0.55) 42%, rgba(4, 28, 78, 0.35) 70%, rgba(4, 28, 78, 0.7) 100%),
    radial-gradient(70% 60% at 85% 10%, rgba(2, 86, 254, 0.55), transparent 70%);
}
.hx-shade::after { content: ""; position: absolute; inset: 0; background: var(--b600); mix-blend-mode: color; opacity: 0.22; }
/* viewfinder corners */
.hx-vf { position: absolute; inset: calc(var(--hd) + env(safe-area-inset-top) + 14px) clamp(14px, 2.4vw, 32px) clamp(14px, 2.4vw, 32px); z-index: -1; pointer-events: none; }
.hx-vf i { position: absolute; width: 28px; height: 28px; border: 2px solid rgba(255, 255, 255, 0.55); }
.hx-vf i:nth-child(1) { top: 0; left: 0; border-right: 0; border-bottom: 0; }
.hx-vf i:nth-child(2) { top: 0; right: 0; border-left: 0; border-bottom: 0; }
.hx-vf i:nth-child(3) { bottom: 0; left: 0; border-right: 0; border-top: 0; }
.hx-vf i:nth-child(4) { bottom: 0; right: 0; border-left: 0; border-top: 0; }
.hx-rec {
  position: absolute; top: calc(var(--hd) + env(safe-area-inset-top) + 30px); right: clamp(30px, 4vw, 60px); margin: 0;
  display: flex; align-items: center; gap: 8px; font: 600 12px/1 "IBM Plex Mono", ui-monospace, Menlo, monospace; letter-spacing: 0.12em; color: rgba(255, 255, 255, 0.85);
}
.rec-dot { width: 9px; height: 9px; border-radius: 50%; background: #ff3b30; box-shadow: 0 0 0 0 rgba(255, 59, 48, 0.6); animation: rec 1.4s ease-in-out infinite; flex: none; }
@keyframes rec { 50% { opacity: 0.35; } }
.hx-in { position: relative; }
.eyebrow.pill.pill-dark { background: rgba(255, 255, 255, 0.1) !important; border-color: rgba(255, 255, 255, 0.25) !important; color: #fff !important; -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.pill-dark::before { background: var(--b300) !important; }
.hx-h {
  font-family: var(--display); font-weight: 700; text-transform: uppercase; letter-spacing: -0.055em;
  font-size: clamp(4.2rem, 15.5vw, 13.5rem); line-height: 0.84; margin: 18px 0 clamp(22px, 3vw, 34px); color: #fff;
}
.hx-h .line { display: block; overflow: hidden; padding-bottom: 0.04em; }
.hx-h .indent { padding-left: 0.9em; }
.hx-h .lw { display: inline-block; }
.hx-h .big { display: inline-block; transform-origin: 0 85%; transform: scale(calc(1 + var(--hp, 0) * 0.35)); will-change: transform; }
.hx-h .ch { display: inline-block; }
.hx-h .dot { color: var(--b500); }
.js .hx-h .lw { animation: wipe-up 1s var(--ease) both; }
.js .hx-h .line:nth-child(2) .lw { animation-delay: 0.12s; }
.js .hx-h .ch { animation: rise 0.9s var(--ease) both; animation-delay: calc(0.35s + var(--c) * 0.06s); }
.js .hx-h .big .dot { display: inline-block; animation: pop 0.7s cubic-bezier(0.34, 1.56, 0.64, 1) both 0.85s; }
@keyframes wipe-up { from { transform: translateY(105%); } to { transform: none; } }
@keyframes pop { from { transform: scale(0); } to { transform: none; } }
.hx-foot { display: grid; gap: 22px; align-items: end; }
.hx-sub { margin: 0; max-width: 40ch; font-size: clamp(1.05rem, 1.5vw, 1.3rem); line-height: 1.5; color: rgba(255, 255, 255, 0.86); }
.js .hx-foot, .js .hx-trust, .js .hx-in > .pill { animation: fade-up 0.9s var(--ease) both 0.7s; }
.js .hx-trust { animation-delay: 0.9s; }
.js .hx-in > .pill { animation-delay: 0.05s; }
@keyframes fade-up { from { opacity: 0; transform: translateY(20px); } }
.btn-glass { color: #fff; border-color: rgba(255, 255, 255, 0.45); background: rgba(255, 255, 255, 0.08); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.btn-glass:hover { background: rgba(255, 255, 255, 0.18); border-color: #fff; }
.hx-trust { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 28px; margin-top: clamp(26px, 4vw, 44px); padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, 0.2); }
.hx-trust .label { color: rgba(255, 255, 255, 0.65); margin: 0; }
.hx-trust .trust-list li { color: #fff; }
.hx-pp {
  position: absolute; right: clamp(16px, 3vw, 40px); bottom: clamp(16px, 3vw, 40px); z-index: 2;
  width: 46px; height: 46px; border-radius: 50%; border: 1px solid rgba(255, 255, 255, 0.4);
  background: rgba(4, 28, 78, 0.45); color: #fff; display: grid; place-items: center; cursor: pointer;
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px);
}
.hx-pp svg { width: 18px; height: 18px; fill: currentColor; grid-area: 1 / 1; }
.hx-pp .i-play, .hx.is-paused .hx-pp .i-pause { display: none; }
.hx.is-paused .hx-pp .i-play { display: block; }
@media (min-width: 900px) {
  .hx-foot { grid-template-columns: minmax(0, 1fr) auto; gap: 40px; }
}
@media (max-width: 759px) {
  .hx { min-height: 92svh; }
  .hx { padding-top: calc(var(--hd) + env(safe-area-inset-top) + 76px); }
  .hx-rec { right: auto; left: 30px; font-size: 11px; top: calc(var(--hd) + env(safe-area-inset-top) + 32px); }
  .hx-h { font-size: 20.5vw; }
  .hx-h .indent { padding-left: 0.5em; }
  .hx-pp { bottom: auto; top: calc(var(--hd) + env(safe-area-inset-top) + 20px); right: 26px; width: 44px; height: 44px; }
  .hero-cta .btn { flex: 1 1 auto; }
}

/* ── the wire: a news ticker in his newsroom voice ── */
.wire { display: flex; align-items: stretch; background: var(--ink); color: #fff; overflow: hidden; }
.wire-tag {
  display: flex; align-items: center; gap: 10px; flex: none; margin: 0; padding: 16px clamp(16px, 2.4vw, 28px); min-height: 44px;
  border: 0; border-radius: 0; color: #fff; cursor: pointer;
  background: var(--b600); font: 700 12px/1 var(--body); letter-spacing: 0.16em; text-transform: uppercase; position: relative; z-index: 1;
}
.wire-tag[aria-pressed="true"] .rec-dot { animation: none; opacity: 0.5; }
.wire.is-paused .wire-track, .wire.is-paused ~ .marquee .mq-track, .mq-paused .mq-track { animation-play-state: paused !important; }
.wire.is-paused .wire-win { overflow-x: auto; scrollbar-width: none; }
.wire-tag .rec-dot { background: #fff; }
.wire-win { overflow: hidden; overflow-x: auto; scrollbar-width: none; flex: 1; display: flex; align-items: center; mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent); }
.wire-track { display: flex; width: max-content; animation: marquee 70s linear infinite; }
.wire:hover .wire-track { animation-play-state: paused; }
.wire-track span { white-space: nowrap; padding: 0 34px; font-size: 15px; color: rgba(255, 255, 255, 0.85); position: relative; }
.wire-track span::after { content: ""; position: absolute; right: -3px; top: 50%; width: 6px; height: 6px; margin-top: -3px; background: var(--b500); rotate: 45deg; }
.wire-track b { color: var(--b300); font: 600 12px/1 "IBM Plex Mono", ui-monospace, monospace; letter-spacing: 0.08em; text-transform: uppercase; margin-right: 10px; }
@media (max-width: 599px) { .wire-tag { font-size: 0; gap: 0; padding-inline: 16px; } .wire-tag .rec-dot { width: 10px; height: 10px; } }

/* ── fanned reels: tilt in 3D, straighten as they arrive ── */
.fan-sec .strip { margin-top: 0; perspective: 1400px; }
@media (min-width: 760px) {
  .js .fan .phone { transform: rotateY(calc(var(--fx, 0) * 18deg)) rotateZ(calc(var(--fx, 0) * 4deg)) translateY(calc(var(--fy, 0) * 1px)); transition: transform 0.2s linear, opacity 0.9s var(--ease), scale 0.9s var(--ease); }
  .fan .phone:hover { z-index: 2; }
}

/* ── marquee reacts to scroll speed ── */
.marquee { transform: skewY(calc(var(--skew, 0) * 1deg)); transition: transform 0.4s var(--ease); }
.mq-track { animation-duration: calc(36s / var(--mqv, 1)); }

/* ── statement: lit word by word as you scroll through it ── */
.js .statement-h[data-scrub] .w { transition: color 0.25s linear; transition-delay: 0s; }
.js .statement-h[data-scrub] .w.lit { color: var(--ink); }
.js .statement-h[data-scrub] .blue .w.lit { color: var(--b600); }
.js .statement-h[data-scrub].in .w:not(.lit) { color: var(--g500); }
.js .statement-h[data-scrub] .w { color: var(--g500); }

/* ── headings: mask wipe ── */
/* the clip sits on an inner .wipe span (added by site.js), never on the observed heading:
   Chrome's IntersectionObserver never fires for a fully clipped target (v3.4, v4) */
.js .h-big.rv { opacity: 1; transform: none; }
.js .h-big.rv > .wipe { display: block; clip-path: inset(0 0 100% 0); translate: 0 0.35em; transition: clip-path 1s var(--ease), translate 1s var(--ease); transition-delay: calc(var(--i, 0) * 90ms); }
.js .h-big.rv.in > .wipe { clip-path: inset(-0.2em -0.2em -0.3em -0.2em); translate: 0 0; }

/* ── work: pinned sideways rail on desktop ── */
@media (min-width: 1060px) {
  .js .hs { height: var(--hs-h, auto); position: relative; }
  .js .hs-pin { position: sticky; top: calc(var(--hd) + 24px); overflow: visible; }
  .js .hs .cards { display: flex; gap: 20px; width: max-content; transform: translateX(calc(var(--hs-x, 0) * -1px)); will-change: transform; }
  .js .hs .cards > .card { width: min(26vw, 350px); flex: none; }
  .js .hs .sec-head { margin-bottom: 28px; }
  .js .hs .cards > .card-slot { width: min(40vw, 560px); }
  .js .hs-on #work { overflow-x: clip; }
}

/* ── Paul: photo drifts against the scroll ── */
[data-parallax] img { transform: translateY(calc(var(--py, 0) * 1px)) scale(1.08); transition: transform 0.1s linear; }
.paul-photo { overflow: hidden; }
/* the clip sits on the image, not the figure: Chrome's IntersectionObserver sees a fully clipped
   target as off screen, so a clipped figure never got its .in and the photo stayed hidden */
.js .paul-photo.rv { opacity: 1; transform: none; }
.js .paul-photo.rv img { clip-path: circle(0% at 70% 40%); transition: clip-path 1.4s var(--ease); }
.js .paul-photo.rv.in img { clip-path: circle(150% at 70% 40%); }
.js .paul-photo.rv > figcaption { opacity: 0; transition: opacity 0.6s ease 0.8s; }
.js .paul-photo.rv.in > figcaption { opacity: 1; }

/* ── cursor + magnetic buttons (mouse only) ── */
.cur { position: fixed; left: 0; top: 0; z-index: 90; pointer-events: none; width: 12px; height: 12px; margin: -6px 0 0 -6px; border-radius: 50%; background: var(--b600); display: grid; place-items: center; transition: width 0.35s var(--ease), height 0.35s var(--ease), margin 0.35s var(--ease), background-color 0.3s, opacity 0.3s; opacity: 0; }
.cur span { font: 700 12px/1 var(--body); letter-spacing: 0.1em; text-transform: uppercase; color: #fff; opacity: 0; transition: opacity 0.2s; }
.has-cur .cur { opacity: 1; }
.cur.is-big { width: 86px; height: 86px; margin: -43px 0 0 -43px; }
.cur.is-big span { opacity: 1; }
.cur.on-dark { background: #fff; }
.cur.on-dark span { color: var(--b600); }
[data-magnetic] { transition: translate 0.4s var(--ease), background-color 0.25s, color 0.25s, border-color 0.25s, box-shadow 0.25s; }

/* ── reduced motion: nothing moves, everything still happens ──
   Fades stay, muted loops keep playing with their pause buttons. */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  /* Moving text keeps moving, slowly, with its pause button (iPhone Reduce Motion rule:
     the site must stay alive). Both strips are also finger-scrollable. */
  .float, .badge { animation: none !important; }
  .mq-track { animation-duration: 90s !important; }
  .wire-track { animation-duration: 160s !important; }
  .wire-win, .marquee { overflow-x: auto; scrollbar-width: none; -webkit-overflow-scrolling: touch; }
  .wire-win::-webkit-scrollbar, .marquee::-webkit-scrollbar { display: none; }
  .js .rv, .js .phone, .js .h-big.rv, .js .h-big.rv > .wipe, .js .paul-photo.rv, .js .paul-photo.rv img { transform: none !important; translate: none !important; scale: 1 !important; clip-path: none !important; transition: opacity 0.6s ease !important; }
  .js .hx-h .lw, .js .hx-h .ch, .js .hx-h .big .dot, .js .hx-foot, .js .hx-trust, .js .hx-in > .pill { animation: fade 0.8s ease both !important; }
  .hx-media, .hx-h .big, [data-parallax] img, .marquee, .js .fan .phone { transform: none !important; }
  .js .hs .cards { transform: none !important; }
  ::view-transition-old(root), ::view-transition-new(root) { animation: fade 0.25s ease both; }
  .cur { display: none; }
}
@keyframes fade { from { opacity: 0; } }

/* WREN (7 Oct 2026): dark logo tiles for a white-on-black wordmark */
.photo-dark, .case-photo-dark, .avatar-dark { background: #000; border-color: #000; }
.case-photo-wide { aspect-ratio: 12 / 5; width: 100%; max-width: 720px; margin: 0 auto; }
.case-photo-wide img { padding: 6%; }

/* Testimonials (7 Oct 2026): two Facebook reviews Paul posted in July */
.says { display: grid; gap: 16px; margin-top: 28px; }
.say { margin: 0; padding: 28px; border-radius: 24px; background: #fff; border: 1px solid var(--g200); }
.say p { margin: 0; font-size: 1.15rem; line-height: 1.5; font-weight: 500; color: var(--ink); }
.say cite { display: block; margin-top: 14px; font: 700 11px/1.3 var(--body); font-style: normal; letter-spacing: 0.16em; text-transform: uppercase; color: var(--g500); }
@media (min-width: 760px) { .says { grid-template-columns: 1fr 1fr; gap: 20px; } .say { padding: 36px; } }

/* ---------- Cookie bar (js/consent.js, 13 Oct 2026). Clarity loads only after Accept (UK GDPR / PECR). ---------- */
.cookiebar{position:fixed;left:50%;bottom:20px;z-index:55;width:min(800px,calc(100% - 32px));display:flex;align-items:center;gap:1rem 1.6rem;padding:1.05rem 1.1rem 1.05rem 1.4rem;background:#fff;color:var(--ink);border:1px solid var(--g300,#d6dae3);border-radius:18px;box-shadow:0 26px 60px -24px rgba(12,17,29,.5),0 0 0 1px rgba(12,17,29,.06);opacity:0;visibility:hidden;transform:translate(-50%,16px);transition:opacity .4s ease,transform .4s ease,visibility 0s linear .4s}
.cookiebar.is-in{opacity:1;visibility:visible;transform:translate(-50%,0);transition-delay:0s}
.cookiebar:focus{outline:none}.cookiebar:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.cookiebar__text{flex:1;min-width:0;font-size:.9rem;line-height:1.55;color:var(--ink)}
.cookiebar__label{display:block;margin-bottom:.25rem;font-weight:800;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase}
.cookiebar__text a{color:var(--ink);text-decoration:underline;text-underline-offset:3px;white-space:nowrap}
.cookiebar__now{display:block;margin-top:.3rem;font-size:.82rem;opacity:.7}
.cookiebar__actions{display:flex;gap:.6rem;flex:none}
.cookiebar__btn{min-width:7.4rem;min-height:44px;padding:.75em 1.3em;font-size:.86rem}
@media (max-width:640px){.cookiebar{flex-direction:column;align-items:stretch;width:calc(100% - 24px);gap:.85rem;padding:1rem 1rem 1.05rem}.cookiebar__actions{display:grid;grid-template-columns:1fr 1fr}.cookiebar__btn{min-width:0;width:100%}}
@media (prefers-reduced-motion:reduce){.cookiebar,.cookiebar.is-in{transition:none}}
@media print{.cookiebar{display:none}}